When planning out the PR Stunt one principle that we kept in mind is to involve the public as much as possible so that they can experience this feeling with the Oculus Rift. Public engagement I believe is fundamental in a PR Stunt because you want that the public feels involved as much as possible, because if they like the experience of the PR Stunt they are most likely to come visit the end of year exhibition as they will be expecting another mind blowing experience that we are ready to offer them.
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