This projection mapping attracts the eye easily as it has many interesting visuals and scenes that are professionally executed. Although there isn’t a specific story being told it is pleasing to follow.
It uses both 2D and 3D elements. The 3D elements make the effects look more realistic, for example, the underwater scene. The choice of colours was also pretty good for each scene which makes a great contribution to the look overall. Another interesting element of this projection was the use of the actual façade and elements of it for the advantage of the projection itself. In several scenes, elements from the actual design of the façade where used to boost up the projection such as when the Android robot is formed.
The purpose of this exhibition was to advertise a mobile phone by LG, which was shown through the Android robot, and other scenes included in the projection. Also in the very end the projection was combined with real life as when the small android robots where projected falling down attached to a balloon actual robots where thrown off the building for the people to grab.
It uses both 2D and 3D elements. The 3D elements make the effects look more realistic, for example, the underwater scene. The choice of colours was also pretty good for each scene which makes a great contribution to the look overall. Another interesting element of this projection was the use of the actual façade and elements of it for the advantage of the projection itself. In several scenes, elements from the actual design of the façade where used to boost up the projection such as when the Android robot is formed.
The purpose of this exhibition was to advertise a mobile phone by LG, which was shown through the Android robot, and other scenes included in the projection. Also in the very end the projection was combined with real life as when the small android robots where projected falling down attached to a balloon actual robots where thrown off the building for the people to grab.