[Convergence/Transformation]: As for the advert that involves the senses we came up with the idea of making a PR Stunt in busy locations such as Valletta or The Point. To do this we decided to make use of Oculus Rift.
Oculus rift is a virtual reality head-mounted display that will give the user a full experience of what he/she is seeing. The headset displays a fully immersive 3D experience that makes you feel like you are actually in the game. By moving your head from side to side, and depending on the game's premise, you feel like you are part of the game literally.
Oculus rift is a virtual reality head-mounted display that will give the user a full experience of what he/she is seeing. The headset displays a fully immersive 3D experience that makes you feel like you are actually in the game. By moving your head from side to side, and depending on the game's premise, you feel like you are part of the game literally.
Our idea is to have a stand wrapped up in the exhibition's branding with an Oculus Rift attached to it, people can come and experience this unique feeling when trying out the Oculus Rift. By doing this PR Stunt people would be curious to see what is happening/or the feeling it conveys thus they will come watch or try it out, thus we would be able to gather a large number of people, that without knowing we are advertising our exhibition. If they enjoy the experience they will be encouraged to attend our end of year exhibition. Below find a mock up of how the PR Stunt would be presented to the public.