Gamification Metrics: measurable metrics for success in the gamification process.
Engagement: is by far the most important metric for success in gamification.
Influence: gamification can give you influence over your users actions. Influence should not always be considered as a bad thing. Influence could also relate to education.
Loyalty: user's great frequency and also users constantly picking your brand over a competing brand given that all offers are equal.
UCG (user generated content): pictures, videos and comments.
Virality: users talking more about your brand.
Fun (non-metric): the idea that something as fun is the easiest way to change people's behaviour for the better.
Gmification content creates reasons for your users to keep coming back. Points, badges, and leaderboards reward users to engage with your content.
Engagement: is by far the most important metric for success in gamification.
- unique visitors
- page views per visitor
- time spent on site
- total time spent per user
- frequency of visits
- depth of visits
- participation
- conversions
Influence: gamification can give you influence over your users actions. Influence should not always be considered as a bad thing. Influence could also relate to education.
Loyalty: user's great frequency and also users constantly picking your brand over a competing brand given that all offers are equal.
UCG (user generated content): pictures, videos and comments.
Virality: users talking more about your brand.
Fun (non-metric): the idea that something as fun is the easiest way to change people's behaviour for the better.
Gmification content creates reasons for your users to keep coming back. Points, badges, and leaderboards reward users to engage with your content.
After doing some research, we as a group came up with some keywords that are important to include into our application so that to make it as successful as possible.